Opening Ceremony & Teams Presentation – AlUla, Saudi Arabia

An event organized and produced in a very short time in the middle of the desert with no existing facilities and complicated weather conditions.


A technological and innovative show magnifying the wonderful natural location.


The ceremony should become the image and positioning of the event, to definitively establish the Saudi Race as an essential, precious and prestigious race.


To achieve this objective, we imagined a scenography and aesthetic motion images, sublimating the Elephant Rock landscape and allowing to switch from more artistic sequences to more sporting ones.


The rise on stage of the teams started with the passage under Elephant Rock to magnify their entry, as if crossing a triumph arch and offering on broadcast an optimized view of the teams presentation.