SAUDI TOUR 2022

Opening Ceremony & Teams Presentation – AlUla, Saudi Arabia

An event organized and produced in a very short time in the middle of the desert with no existing facilities and complicated weather conditions.

 

A technological and innovative show magnifying the wonderful natural location.

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The ceremony should become the image and positioning of the event, to definitively establish the Saudi Race as an essential, precious and prestigious race.

 

To achieve this objective, we imagined a scenography and aesthetic motion images, sublimating the Elephant Rock landscape and allowing to switch from more artistic sequences to more sporting ones.

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The rise on stage of the teams started with the passage under Elephant Rock to magnify their entry, as if crossing a triumph arch and offering on broadcast an optimized view of the teams presentation.