Final Ceremony—Los Angeles, USA

Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS wanted to collaborate with an event production partner who could increase the entertainment production value and brand expression of the pre-game on-field show of the MLS All-Star Game.


The match showcased the League’s top players against some of the best of the world. For this edition, MLS All-Stars took on a Liga MX All-Stars for the first time.

The ceremony set the tone of the match, heightening the viewer’s emotions, was visually and audibly spectacular and delivered an unequivocal sense that something incredible was about to take place.


The show add to the drama of the moment and helped create a lasting memory by celebrating the intersection of soccer and pop culture. With LA as the backdrop, we tapped into the city’s role as a global culture hub, and the deep and vibrant connection with Mexico.