Cup Ceremony—Riyadh, Saudi Arabia

The 2019–20 King Cup, or The Custodian of the Two Holy Mosques Cup, was the 45th edition of the King's Cup. The final is the most important match in the country as H.R.H the King attends the match personally. Originally, the final was to have been played by May 2020, but the competition was delayed due to effects of the COVID-19 pandemic.


We developed impactful pre-match and post-match ceremonies as well as the inner branding of the stadium in a complicated pandemic context.