Opening and Closing Ceremonies – Jeddah, Saudi Arabia

The Dakar rally is one of the most grueling events in the world, testing the limits of both man and machine.


Huge global event, it attracts some of the greatest riders on the planet.


Saudi Automobile and Motorcycle Federation (SAMF) and the event’s owner ASO requested a full strategy for the activities and shows of both opening and podium ceremonies.

We worked on delivering an event as emotional, electrifying and adrenalin pumping as the rally itself.


To prepare viewers eyes, ears and emotions for the intense rally raid they were about to witness.


To experience the unexpected !


We designed a one of a kind scenery with a tallest and widest stage design ever seen at the Dakar that also lived through the day for the vehicles’ presentation.