Closing Ceremony
Copa America 2024
The first-ever halftime show in football history
- Place
- United States, Miami
- Client
- CONMEBOL
- Awards
- 1 Won award
A groundbreaking moment for football and entertainment, shaping a new paradigm for football events beyond the Super Bowl model. CONMEBOL accepted to extent the halftime to 20min (instead of 15min) which had never been done before. By merging state-of-the-art technology with live music, the Copa America USA 2024 halftime show set a new precedent in sports entertainment, proving that innovation and creativity can elevate the fan experience to unprecedented levels.
Artistes
Artistes on the show
Shakira
