MLS wanted us to increase the entertainment production value and brand expression of the pre-game on-field show of their All-Star Game.
 
The ceremony set the tone of the match, heightening the viewer’s emotions, and delivered an unequivocal sense that something incredible was about to take place.
 
The show add to the drama of the moment and helped create a lasting memory by celebrating the intersection of soccer and pop culture. With LA as the backdrop, we tapped into the city’s role as a global culture hub, and the deep and vibrant connection with Mexico.