An event organized and produced in a very short time in the middle of the desert with no existing facilities and complicated weather conditions.A technological and innovative show magnifying the wonderful natural location.

The ceremony should become the image and positioning of the event, to definitively establish the Saudi Race as an essential, precious and prestigious race.

To achieve this objective, we imagined a scenography and aesthetic motion images, sublimating the Elephant Rock landscape and allowing to switch from more artistic sequences to more sporting ones.